From straplines to elevator pitches, company names to catch phrases, words brand you personally and professionally with ease.

How many times have you thought, that's really clever, the way that catchy phrase sums up that person/group/business in just a few words? From advertising slogans to one-minute elevator pitches, we've been marketing our customers and their products for years. You may think you know what to say about yourself, but try asking someone else how they see you, and taking that either positively or negatively into something that works as a memory hook.