Words'Worth

We've also ghost-written articles on banking for the financial trade press and created personality and tone of voice for a number of independent advisors needing to stand out in a busy pond.

For one project we interviewed key staff at a major wealth management firm, and re-wrote their answers into a quirky, personality-filled piece that subtly accentuated their professionalism yet reinforces their USPs. This was for an article about truly independent businesses based in the Cotswolds.

We reinforced this with specially-commissioned and brilliant line illustrations of the whole team. Their quirks, mind you, included leather shorts, bodger lathe turning and active participation in burlesque.